How SRGA Helps

Silicone Rubber Growth Associates LLC (SRGA) provides strategic, technical, and commercial support to companies operating across the silicone rubber value chain.

Our work is grounded in deep, practical industry experience and focused on helping organizations make clear, disciplined decisions around where to grow, what to prioritize, and how to align technical and commercial resources to support sustainable, long-term growth.

Core Service Areas

Market & Growth Strategy

Where should we focus to grow profitably?

SRGA helps organizations identify and prioritize silicone rubber growth opportunities through:

  • Market segmentation and application analysis

  • Identification of attractive end-use and processing opportunities

  • Practical go-to-market planning

The result is a clearer growth roadmap grounded in real market behavior—not theory.

Application & Material Strategy

What materials and technologies actually matter?

Technical guidance across:

  • Liquid Silicone Rubber (LSR)

  • High Consistency Rubber (HCR)

  • Specialty and custom silicone compounds

Support includes application assessment, material selection, development guidance, and processing considerations—always aligned with customer and commercial requirements.

Customer & Portfolio Focus

Which customers and products deserve our time?

SRGA evaluates customer and product portfolios to:

  • Distinguish strategic accounts from transactional business

  • Improve sales and technical resource allocation

  • Support long-term value creation

This work often leads to sharper account strategies and improved internal alignment.

Sales Enablement & Commercial Alignment

Are sales, marketing, and technical teams telling the same story?

We help clarify:

  • Value propositions

  • Technical and commercial messaging

  • Alignment between sales, marketing, and technical teams

The objective is consistent, credible communication that supports selling—not confusion.

Strategic Advisory

Experienced guidance when decisions matter

SRGA provides objective, experience-based advisory support for organizations navigating:

  • Growth initiatives

  • Market or customer shifts

  • Internal change or strategic inflection points

Engagements are practical, confidential, and grounded in decades of silicone industry experience.

Market Entry & Limited Representation (Selective Engagements)

As part of our Strategic Advisory work, SRGA offers selective, limited representation for non-North American silicone rubber companies seeking to establish an initial presence in the U.S. market.

This support is intended for early-stage market entry and may include:

  • Market and application assessment

  • Customer targeting and prioritization

  • Commercial and technical positioning

  • Initial customer introductions and structured market feedback

These engagements are advisory-led, time-bound, and narrowly scoped, with the objective of helping organizations validate opportunities and determine the most appropriate long-term go-to-market model (direct sales, distribution, or internal U.S. resources).

SRGA does not function as a traditional sales agent or long-term representative. Availability is limited and evaluated on a case-by-case basis.

Marketing Materials Development

Clear materials that accurately reflect technical reality

SRGA supports the development of professional marketing materials that reinforce sales efforts, including:

  • Product brochures and capability overviews

  • Commercial-facing data sheets

  • Application summaries

  • LinkedIn content

  • Trade-show and sales-support collateral

All materials are developed to be technically accurate, commercially useful, and aligned with how customers actually buy.

Engagement Structure

Engagements are structured based on scope and objectives and may include:

  • Project-based support

  • Ongoing advisory or retainer arrangements

SRGA offers a complimentary 15-minute discovery call to determine whether there is a strong mutual fit before moving forward.